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A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

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A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

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Why Protecting Wealth Must Be an Investor’s No 1 Priority In This “New Age of Investment Bubbles”

What worked prior to 1995 for investors, no longer works in our “New Age of Investment Bubbles” we as investors find ourselves in these days.

If you as an investor manage your own employer-sponsored 401(k), Roth/401(k), 403(b), or other retirement account, or leverage a Buy-and-Hold strategy to build long-term wealth, or choose to hire a financial advisor/professional to manage your money… your investments are not protected from the massive loss of wealth that will occur when the next and all future bubbles bursts.

In this article, I’ll focus on:

Why a Buy-and-Hold strategy is dead in today’s “New Age” of investing.
Why protecting your wealth must be your #1 priority.
The “New Age of Investment Bubbles”

1995 ushered in a whole new era of investing that the vast majority of today’s investors have yet to recognize and adapt to. Investors have been mislead into believing that what worked in the years prior to 1995, is still relevant in this “New Age” of short-term irrational speculation, or gambling, or chasing what’s “hot.”

This “New Age” is built on investment bubbles that burst wiping out trillions of dollars of investor wealth and making it impossible for investors to ever realize their lifetime wealth potential.

If you’re not familiar with the S&P 500 index, the most widely held and measured stock index over time, I recommend you check out the link below to get a quick visual representation and historical perspective. I’m confident you too will agree that 1995 was a year something dramatically changed and altered the landscape of investing.

Please don’t be mislead or fooled by a financial advisor, your parents, or friends that what has worked in the past, will work in this “New Age of Investment Bubbles.” It certainly didn’t stop the massive loss of investor wealth during the Tech and Housing bubbles when those bubbles burst, and there’s no reason to think this “New Age” is going to change anytime soon as it has enriched and built massive amounts of wealth for Wall Street, investment banks, the financial services industry and all those working in them… just not for we the “average investor.”

Why Buy-&-Hold Is DEAD!

Buy-and-Hold is… no was… a great long-term strategy prior to 1995 when markets were rational, as it was easy to manage, it removed all emotions from investing, and had a proven track record of success over many decades. This strategy however, is no longer relevant or prudent in today’s “New Age” and a little math and the S&P 500 are all that are needed to prove why Buy-and-Hold is dead!

As a Buy-and-Hold investor, you’re taught that to build long-term wealth you only need to stay invested in the markets 100% of the time so you capture all the upside potential during extended Bull Markets, while weathering the downside of Bear Markets. Let’s see how this strategy has worked in this “New Age.”

If you started with $100,000 invested in the S&P 500 at the beginning of the Tech Bubble on January 1, 1995 and stayed invested 100% of the time, your investment would have gained 115% during its Bull Market and weathered a loss of 50.8% during its Bear Market. At the end of the Tech Bubble, your initial $ 100,000 investment would have grown to $105,780, nothing to write home about after 7 years.

The Housing Bubble immediately followed and its Bull Market gained 105%, or just barely enough to recover the 50.8% loss. When the Housing Bubble burst however, the loss was 56.8% and thus your initial $ 100,000 investment as a Buy-and-Hold investor, would now be worth $ 93,679 after 14 years for an annual rate of return of -0.46%.

This is the exact reason why so many Baby-boomers are having to consider delaying retirement, supplementing their retirement income with a second job, or even worse, taking greater risk with their investments in a futile attempt to earn greater return in this “New Age.”

Consider the Current Bubble we’re in. As of February 28, 2014, the S&P 500 had gained 175% during our current Bull Market, increasing the value of your $ 93,679, to $ 257,617 for an annual rate of return of 5.06% since 1995. But don’t forget, all bubbles burst and today’s Current Bubble is no exception. Assuming our Current Bubble will follow the trend of the Tech and Housing Bubbles, it’s not hard to fathom a 50% loss. Based on such a loss, your initial $ 100,000 investment will be worth $ 128,808 after approximately 21 years, and that $28,808 gain in wealth would equate to an annual rate of return of 1.21% in this “New Age of Investment Bubbles.”

No investor will ever build long-term wealth at that rate of return!

RIP Buy-and Hold… or till we meet again!

What’s An Investor To Do In This “New Age” To Build Wealth?

Investors must recognize the biggest challenge and most important factor to building long-term wealth in this “New Age,” is in how to protect the value of their investments from the massive loss of wealth when bubbles burst. Protecting wealth must be an investor’s #1 priority if they ever want to build long-term wealth.

Protecting wealth today requires a unique approach that minimizes these massive and devastating losses of wealth when bubbles burst. To do such, investors must simply learn when it’s prudent to get out of the market when a major market meltdown is occurring by moving their investment(s) to the safety of cash or a cash-equivalent position. This is not difficult to achieve but it cannot be accomplished with any degree of success by guessing when to get out of the market, counting on your emotions to tell you when you’ve lost enough money and it’s time to get out, or by listening to friends and/or co-workers.

The only way an investor can successfully protect their wealth in today’s “New Age of Investment Bubbles” is by integrating a simple, yet highly disciplined strategy that leverages pre-determined entry and exit triggers or indicators.

Pre-determined entry and exit triggers work like this. Once a bubble burst, a pre-determined exit trigger would tell an investor shortly after the meltdown has begun to sell their investment(s) and move their money to cash or a cash equivalent investment, and once the meltdown is over and the markets have begun to recover, a pre-determined entry trigger would tell the investor it’s safe and prudent to buy back into their investments so they capture the upside potential of the new Bull Market so they can build wealth.

Academic studies prove a strategy of this type removes the guesswork, emotions, and noise for investors in trying to time the markets, reduces overall portfolio risk and volatility, protects wealth from the massive market meltdowns when bubbles burst, and ultimately, provides the added benefit of improved annual rates of return.

How does a strategy using pre-determined triggers compare against a Buy-and-Hold investor in today’s “New Age?”

Let’s assume a worst case scenario that after a bubble burst, a pre-determined exit trigger gets an investor out of the markets after a loss of 25%, and gets an investor back in after the markets have gone back up at least 25%. In essence, our entry trigger lags a market recovery and misses out on the first 25% of gains during a Bull Market, but our exit trigger minimizes the overall market losses when a bubble burst or during Bear Markets.

After the Tech Bubble, an investor integrating a pre-determined trigger strategy would have seen their wealth grow to $ 142,500 versus the $ 105,780 for the Buy-and-Hold investor. After the Housing Bubble, the investor using triggers saw their wealth grow to $ 192,375 versus $ 93, 679 for the Buy-and-Hold investor, and after the Current Bubble bursts, $ 360,702 versus $ 128,808. The $360,702 amount of wealth for the investor using triggers would have realized an annual rate of return of 6.30%, versus 1.21% for a Buy-and-Hold investor.

To see the detailed comparison of a Buy-and-Hold investor versus an investor using pre-determined triggers, please check out the link below.

What’s important for investors to understand in the examples above are not the absolute numbers, but the power of using pre-determined triggers with their investments to build and protect wealth in this “New Age of Investment Bubbles.”